About Us

Welcome to My Meat Online.

Bill McDeed began his journey in the meat industry on Smith Street, South Penrith, back in the 1990s. From those early days as an apprentice, it was clear Bill had a passion for quality, service, and the craft of butchery. His dedication and skill were recognised early when he was named Apprentice of the Year in 1996.

With over 30 years of hands-on experience, Bill has worked across every level of the meat industry — from Butcher and Meat Manager to National Meat Buyer, Head of Operations, and General Manager for leading businesses. Today, he brings all of that experience together as a proud business owner, committed to delivering premium quality meats and exceptional service to his community.

At the heart of everything Bill does is a genuine love for the trade and a deep respect for the customer. Whether you're visiting the shop or ordering for home delivery, you can trust you're getting the very best — backed by decades of expertise and a name you can rely on.

Mel Rivera has built a career around delivering exceptional customer service, flawless processes, and a meticulous attention to detail. With experience in roles such as Operations Management, Customer Service Manager, and Project Coordinator, Mel brings a unique blend of people skills and organisational expertise.

From ensuring smooth day-to-day operations to refining procedures that keep everything running efficiently, Mel’s focus is always on creating the best possible experience for customers. Known for a friendly, approachable style and a commitment to doing things right the first time, Mel takes pride in making sure every order and interaction meets the highest standards.

Whether coordinating behind the scenes or assisting customers directly, Mel’s dedication to service, process, and quality is evident in every part of the business — ensuring that each customer enjoys a seamless, reliable, and memorable experience.